PSA: we can look to alliances. Three questions for Michel Freyssenet

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Reference

Freyssenet M., PSA: we can look to alliances. Three questions for Michel Freyssenet, tempsreel.nouvel obs.com, 9 may 2007. Digital publication, freyssenet.com, 2007, 100 Ko, ISSN 7116-0941.

The text is downloadable. This presentation page is also printable. Please, go to the end of this page.

The interview was led by Mélanie Coste from tempsreel.nouvel obs.com. After it was automatically translated by software from French to English. Only the main corrections and modifications are made for this publishing.

Abstract

In 2007, PSA loses market shares, but it remains profitable. Its profit strategy privileged until now the economies of scale and a moderate variety of offer. To do it, PSA led a rigorous policy of common platforms for the models of its two marks, and concluded limited agreements with others cars producers, for the manufacturing of mechanical organs or commercial vehicles or niches. Recently it tries to increase its penetration in the emerging markets. But it isn’t sure it is enough. The question of an alliance, even a merger with another carmaker is open

Content

1. An extraordinary central enterprise committee of PSA Peugeot-Citroën discussed in afternoon the suppression of 4.800 jobs, that were announced in April. An opportunity to examine the situation of the car manufacturer …
2. What are the limits of this strategy?
3. What is exactly the position of PSA in the emerging countries? And do you see another solution?

Key words

Automobile, car makers, merger, take-over, alliance, enterprises separation, internal growth, external growth, emerging countries, PSA, economies of scale, variety.

Concerned disciplines

Economics, Management, Geography, History, Sociology.

Writing context

Contribution
to personal questioning
to scientific reflection of research laboratory or network
to national and international scientific debate
to diffusion of scientific results
to implementation of scientific results

References, commentaries, critics

Current relevance

See also

Possible purchase websites

http://tempsreel.nouvelobs.com

Last presentation page updating

2007.09.07

Date of the putting on line of the downloadable text

2007.09.07 : Freyssenet M., “PSA: we can look to alliances”, tempsreel.nouvel obs.com, 9 may 2007. Digital publication, freyssenet.com, 2007, 100 Ko, ISSN 7116-0941.

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PSA We can look to alliances.pdf66.54 Ko