Two automobile markets

Références

Freyssenet M., "Two Automobile Markets", La Lettre du GERPISA, Mars 2000, n°140, éditorial. Éditions numériques, gerpisa.univ-evry.fr, 2000, Ko; freyssenet.com, 2006, 100 Ko.

Freyssenet M., "Les deux marchés automobiles", La Lettre du GERPISA, Mars 2000, n°140, éditorial. Éditions numériques, gerpisa.univ-evry.fr, 2000, Ko; freyssenet.com, 2006, 100 Ko.

The text are downloadable. This presentation page is also printable. Please, go to the end of this page.

Abstract

Emerging fifteen years ago in the United States, the market for pick-ups, minivans, monospaces, four-wheel drives, urban cars and other recreational vehicles represent between 25% and 50% of all sales of new cars depending on the region of the world evaluated.
Demand for these types of vehicles seems to result from two specific parameters: new categories of the population seeking vehicles that correspond to their own specific practical and symbolic desires, and the need to vary and to do so on periodically. Hence, this type of demand (the second market) is fundamentally different from that of sedans (the first market), which is more predictable and hierarchized from the top-of-the-line to the bottom of model ranges. It is difficult to ignore the link between the emergence of this new market and deregulation of revenue distribution - more or less pronounced in function of the country studied - especially since numerous observations seem to favor this sort of analysis.

Content

Key words

Automobile, Automobile industry, car makers, automobile market, growth mode, profit strategy, productive models, business history, theory of firm, product policy, pick up, SUV, light trucks, comonalisation, diversity.

Concerned disciplines

Economics, Management, Geography, History, History of Sciences and Technologies, Engineering, Political Science, Sociology.

Writing context

Contribution
to personal questioning
to scientific reflexion of research laboratory or network
to national and international scientific debate
to diffusion of scientific results
to implementation of scientific results

References, commentaries, critics

Curent relevance

See also

Possible purchase websites

http://www.gerpisa.univ-evry.fr/

Last presentation page updating

2006.10.24

Date of the putting on line of the downloadable text

2006.10.24, Freyssenet M., "Les deux marchés automobiles", La Lettre du GERPISA, Mars 2000, n°140, éditorial. Éditions numériques, gerpisa.univ-evry.fr, 2000, Ko; freyssenet.com, 2006, 100 Ko.

2006.10.24, Freyssenet M., "Two Automobile Markets", La Lettre du GERPISA, Mars 2000, n°140, éditorial. Éditions numériques, gerpisa.univ-evry.fr, 2000, Ko; freyssenet.com, 2006, 100 Ko.

Fichier attachéTaille
The two automobile markets.pdf52.24 Ko
Les deux marches automobiles.pdf57.8 Ko