Profit Strategies of Automobile Firms and China, 1980-2008

References

Freyssenet M., Profit Strategies of Automobile Firms and China, 1980-2008, Communication presented at "The Third World Forum on China Studies", Shanghaï Academy of Social Sciences, 8-9 of september, 2008. Digital publication, freyssenet.com, 2008, 1,9 Mo, ISSN 7116-0941.

Freyssenet M., Dia Presentation: Profit Strategies of Automobile Firms and China, 1980-2008, Communication presented at "The Third World Forum on China Studies", Shanghaï Academy of Social Sciences, 8-9 of september, 2008. Digital publication, freyssenet.com, 2008, 1,9 Mo, ISSN 7116-0941.

Freyssenet M.,汽车厂商的利润战略与中国 , Profit Strategies of Automobile Firms and China, 1980-2008, in a book of the Shanghaï Academy of Social Sciences, 2011, 234 p, ISBN-978-7-80745-852-4/F-161, in Chinese language. Digital publication, freyssenet.com, 2012, 1 Mo, ISSN 7116-0941.

The texts and the dia presentation are downloadable. Please, go to the end of this page.

Abstract

The case of French carmakers in China is interresting because they were the firsts with Volkswagen to invest in China, but they are on the contrary of Volkswagen the lasts to succeed. Generally the French explanations insist on the cultural differences, the bureaucratic slowness, the inappropriated localisation and the variations of the Chinese economic policy. Eric Harwitt, which wrote the first specific study about the automobile joint ventures in China until the beginning of the nineties, emphasizes the importance of politic leaders at national and local level and of their relations with the foreign car companies (Harvitt, 1995) Certainly these factors took place, but probably in a secondary manner. As a matter of fact, the constraints were for Volkswagen often the same. When they were different, they were as important as for PSA or Renault. So one must find other and clearer explanations to understand the difference of the results of these companies in China.
One can observe the customary explanations presuppose that the three European carmakers were in the same internal and contextual conditions to face the difficulties. Yet it wasn’t the case. The article propose to take in account the global trajectory of each carmaker and its profit strategy to better understand its successful or unsuccessful joint-venture in China.

Key words

Automobile, automobile industry, car makers, merger, take-over, alliance, joint-venture, Chine, Renault, PSA, Volkswagen, profit strategy, product policy.

Concerned disciplines

Anthropology, Economics, Management, Geography, History, Political Science, Sociology.

Writing context

Contribution
to personal questioning
to scientific reflection of research laboratory or network
to national and international scientific debate
to diffusion of scientific results
to implementation of scientific results

References, commentaries, critics

Current relevance

See also

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Date of the on lining of the downloadable text

2008.12.30

Dates of presentation page updatings

Fichier attachéTaille
Profit Strategies of Automobile Firms and China 1980-2008.pdf869.32 Ko
Presentation Profit Strategies of Automobile Firms and China 1980-2008.ppt467 Ko
In Chinese language, 在中国, 汽车厂商的利润战略与中国 , Profit Strategies of Automobile Firms and China, 1980-2008.pdf1.04 Mo