The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century

Reference

Freyssenet M.(ed.) The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century, Basingstoke and New York: Palgrave Macmillan, 2009, 468 p.

Abstract

Since the 1990s, there has been an almost unprecedented proliferation and succession of forecasts and recommendations that automobile firms are supposed to take into account if they wish to survive and/or maintain their independence over the short term. At the same time, many developments have been under-estimated and even ignored though likely, as the financial crisis of 2008.
We are at the beginning of a second automobile revolution stemming from the combination of two rapid developments: new automobile markets (Brazil, Russia, India, China) with growth rates and size projections far exceeding past events witnessed in the United States of America, Europe and Japan; and the ongoing and probably irreversible move towards alternative energies and driving modes. The implications of these two changes, which despite appearances are interdependent, will turn the automobile upside down, at an industrial but also in terms of utilisation.
The question becomes which old or new automakers will benefit from upcoming upheavals and what will this cost automobile employees and producer countries. The book suggests a renewed analysis conducted in light of the transformations occurring in national growth models and corporate strategies, so as to discern the effects on different ‘company governance compromises’ and productive models.

Content

1 Introduction: Ten Years on, What Have we Learnt ?
by Michel Freyssenet
2 Wrong Forecasts and Unexpected Changes. The World that Changed the Machine
by Michel Freyssenet
3 Strategies of Internationalization of Automobile Firms in the New Century: A New Leap Forward?
by Bruno Jetin

Part One: The Divergent Trajectories of Japanese and Korean Carmakers

4 Sigh of Toyota as the New World n°1 Carmaker
by Koichi Shimizu
5 Nissan: From the Brink of Bankruptcy
by Merieke Stevens and Takahiro Fujimoto
6 Honda: Serendipity or Strategy from 1997-2007?
by Denise J. Luethge and Philippe Byosiere
7 The Rebirth of Mazda Under Ford's Shadow
by Daniel Arturo Heller
8 Hyundai: Is It Possible to Realize the Dream of Becoming a Top 5 Global Automaker by 2010?
by Myeong-Kee Chung

Part Two: The Resistible Decline of the “Big Three” ?

9 General Motors in an Age of Corporate Restructuring
by Richard Senter, JR. and Walter McManus
10. Ford 1993 to 2007: Losing Its Way?
by Glenn Mercer
11 Can Chrysler Survive its Re-invention?
Bruce Belzowski

Part Three: The resistance of leading European carmakers

12 The Final Chapter of the „VW Model“? The VW Trajectory 1995-2005
by Ulrich Jürgens
13 PSA: the Difficulties of a ‘Volume and Diversity’ Profit Strategy
by Michel Freyssenet
14 Renault 1992-2007: Globalization and Strategic Uncertainties
by Michel Freyssenet:
15 Fiat Group Automobiles – An Arabian Phoenix in the International Auto Industry
by Giuseppe Volpato
16 From the Marriage in Heaven to the Divorce on Earth. The DaimlerChrysler Trajectory Since the Merger
by Holm-Detlev Köhler
17 Driving with Engineers’ Professionalism and Family Values. The BMW Trajectory from a Regional Carmaker to a Global Premium Player
by Ludger Pries
18 A Break from the Past: Volvo and its malcontents
by Matthias Holweg and Frits K. Pil
19 Production Counterfeits and Policy Collisions: the Rover trajectory – a salutary tale
by Dan Coffey

Part Four: Newcomers and Global Suppliers

20 Made in China: Joint-Ventures and Domestic Newcomers
by Hua Wang
21 Maruti-Suzuki’s Trajectory: From a National Champion to a Japanese owned Subsidiary
by Florian Becker-Ritterspach
22 Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers over the Past Decade
by Vincent Frigant

23 Conclusion. The Second Automobile Revolution. Promises and Uncertainties
by Michel Freyssenet

Index

Five chapters in original french version

✔ Freyssenet M., Introduction : dix ans après, qu’avons-nous appris ?, original en français de « Introduction. Ten years after, what have we learnt ? », in Freyssenet M. (ed.), The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century, Basingstoke and New York: Palgrave Macmillan, 2009, pp 1-6. Édition numérique : freyssenet.com, 2009, 116 Ko, ISSN 7116-0941.

✔ Freyssenet M., Prévisions infirmées et changements inattendus. Le monde qui a changé la machine, original en français de «Wrong forecasts and inexpected changes. The World that changed the machine », in Freyssenet M. (ed.), The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century, Basingstoke and New York: Palgrave Macmillan, 2009, pp 7-37. Édition numérique : freyssenet.com, 2009, 396 Ko, ISSN 7116-0941.

✔ Freyssenet M., Renault 1992-2007, mondialisation et incertitudes stratégiques, original en français de «Renault 1992-2007 : globalisation and strategic uncertaintiy», in Freyssenet M. (ed.), The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century, Basingstoke and New York: Palgrave Macmillan, 2009, pp 267-285. Édition numérique : freyssenet.com, 2009, 733 Ko, ISSN 7116-0941.

✔ Freyssenet M., PSA : les difficultés d’une stratégie de profit « volume et diversité », original en français de «PSA: the difficulties of « volume and diversity » profit strategyg», in Freyssenet M. (ed.), The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century, Basingstoke and New York: Palgrave Macmillan, 2009, pp 246-266. Édition numérique : freyssenet.com, 2009, 396 Ko, ISSN 7116-0941.

✔ Freyssenet M., La seconde révolution automobile : ses promesses et ses incertitudes, original en français de «The second automobile revolution : promises and uncertainties», in Freyssenet M. (ed.), The Second Automobile Revolution. Trajectories of the World Carmakers in the 21st century, Basingstoke and New York: Palgrave Macmillan, 2009, pp 443-454. Édition numérique : freyssenet.com, 2009, 196 Ko, ISSN 7116-0941.

Key words

Automobile, Automobile industry, automobile revolution, carmakers, merger, take-over, alliance, globalization, regionalization, profit strategy

Concerned disciplines

Anthropology, Economics, Management, Geography, History, History of Sciences and Technologies, Engineering, Political Science, Sociology.

Writing context

Contribution
to personal questioning
to scientific reflection of research laboratory or network
to national and international scientific debate
to diffusion of scientific results
to implementation of scientific results

Reviewes, References, commentaries, critics

Business History, Vol 52, n° 6, Giuliano Maielli, Pages 1016 – 1017.
http://www.informaworld.com/smpp/content~db=all~content=a928347744~frm=titlelink

British Journal of Industrial Relations, Volume 48, Issue 4, December 2010, Marco Hauptmeier, pages 817–819
http://onlinelibrary.wiley.com/doi/10.1111/j.1467-8543.2010.00796_6.x/full

Current relevance

See also

Possible purchase websites

http://www.palgrave.com

Date of the on lining of the presentation of the book

2009.06.05

Dates of updatings